The hospitality industry has been hit as hard if not harder than any industry in the nation. And I see their pain.

A day rarely goes by that a strong hotelier does not grace our door or give us a call, with a sad face and begging for ideas to make it through to the next high season. Here are my best suggestions for online


1> Price. It is all about price. The ones that are coming are looking for a deal. I am not telling you anything new here but I could not ignore the 800 pound gorilla in the room.

2> Do the discount channels. Make sure you are on Hotwire and Priceline. Here you can discount without diluting your public rates. The ones that are surviving are out there.

3> Go knock on doors. The flagged properties are doing it. Make sure you are known with the large employers in your area. Hit the hospitals, the schools, the city governments. They still have money.

4> Take a deposit and don't give it back easily. Make your policies tough and enforce them.

5> Tend to your website. If you are not doing something daily on your website you are not doing what you should.

Hope this helps. If you need a shoulder to cry on, give me a call. It will get better.