As the popularity of the Internet has grown, so has the number of businesses eager to use it to advertise their companies and sell products. But not everyone has the information and skills necessary to launch and maintain a commercial Web site.

To answer this need, Michelle and Jeff Herrin of Alternate Image Inc. and the Small Business Development Center at Daytona Beach College are presenting a three-part workshop developed to assist small to mid-sized businesses succeed online.

Sessions will take place from 6 to 9 p.m. Monday as well as June 9 and 23 at the college's main campus, 1200 W. International Speedway Blvd., Building 110, Room 249.

Participants will learn how to implement effective online marketing, define their company's Web presence and make the right decisions regarding e-commerce, Web site security, hosting and e-mail.

The workshop's other topics include: how search engines work; pay per click advertising and management techniques; search engine optimization; what people are searching for; business blogging; building visibility; viral marketing; creating online press releases for Google and Yahoo; the importance of online newsletters and analyzing Web statistics.

Information also will be given regarding important tools and resources, free tools available online to help improve Web site traffic, link strategies, the 25 best sites ranked by Alexa and Google and local marketing.