Alternate Image has added the popular font Comic Sans to the font manager of our content management system. This is one of the "web safe" fonts that will be viewable across all web browsers. This blog post explains what web safe fonts are and why it is important to use them for your website content.
Blogging is a great way to get the attention of Google and other search engines - if done correctly. Here are some tips for writing searching engine friendly blog posts or news stories that every website should use. Not all of your blog posts have to be directed at search engines, but to rank on specific keyword phrases you should write at least one blog post per keyword phrase.
Facebook unveiled the new question tool on March 24th, which presents a great opportunity for businesses to survey Facebook users and get valuable feedback. This new update went live to more than 500 million Facebook users and can be used to get recommendations from your friends, see opinions of people in a poll, and share your own opinion on questions posted. Learn how can you use this tool as a resource for your business.
Businesses love and fear Google, and for good reason. They can make or destroy your online presence. Major websites are seeing huge drops in traffic (as a result of a drop in their rankings on Google) after the Google Farmer update, released in March 2011. How does this affect the average business owner's website?
Facebook has made some changes to the way that Pages and Pages admins (aka Owners) interact. These changes allow people to post to other Pages for businesses as a Page for their business Page, rather than as their personal profile. This opens up the amount of posting people will want to do on their businesses behalf. Will this turn into another SPAM-fest like what happened with Myspace or will Facebook's new changes allow more interaction between brands through their Pages?
Alternate Image receives many requests each week for special design or custom programming work from existing clients. We strive in helping you grow your business and help you utilize our products while doing so. Many of the requests received are not billable; however, this article will give you some examples of items that are billable.
Open Hotel, an online hotel reservation system, will soon be compatible with other channel managers, like Channel Rush and EZ Yield. These programs allow hoteliers to enter rates in one place and maintain parity between multiple channels. These new integrations are expected to take place during the first quarter of 2011.
Not quite like Oprah's Favorite Things, this is a showcase of client created Internet marketing material or website features using Alternate Image's website applications. See a showcase of great ideas that our clients have brought to life this year using AI's applications and see how you can do something similar on your own website.
We've had a great year here at Alternate Image, with many new projects, clients, and websites launched during 2010. A lot of you may not know our staff members who work behind the scenes to make everything possible, which is why we are featuring them in this blog post. We interviewed our staff members to see which projects they have enjoyed working on the most this year and why.Jeff Herrin, President & CTOAbout Jeff:Jeff's favorite 2010 project:Michelle Herrin, Vice President of SalesAbout Michelle:Michelle's favorite 2010 project:Graham Goerner, Senior Graphic DesignerAbout Graham:Graham's...
After a recent article by the New York Times in which a business explained that the more bad reviews they received the better their website ranked on Google, there have been some changes to the way Google ranks websites. It takes a lot for Google to make changes to their algorithm, the formula it uses which calculates more than 200 different factors when choosing which websites to display in it's results pages, but the New York Times article was enough to make Google rethink the importance of reviews.The article described an online retailer who abused it's customers after discovering...
What!? More changes to the Google Places listings page?On October 27th, Google introduced the Place Search, "a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can easily make comparisons and decide where to go".Just when you think you have Google figured out they go ahead and change everything on us. Okay, as SEO professionals we are used to this. They introduced Caffeine earlier this year. Then there came Google Instant. Now they are changing the placement of their Google Places (formerly...
The Search Engine Optimization 101 class was a great success. Thank you to everyone who participated. Michelle and Jeff Herrin taught class attendees as much as they could fit into 4 hours about search engines and optimizing their websites to rank higher on search engine results to drive more traffic to their websites.Clients in attendance were from a variety of industries including travel, hospitality, real estate, retail and other business services. The class started by teaching the mechanics of how search engines work and other ways to get your business on page one of Google. Tips included...