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Search Engine Optimization 101
Tuesday, November 2nd, 2010
1 - 5pm

We've changed locations to allow for more participants in the class.

Due to the unexpected popularity in this class, we have moved the SEO 101 class location to the El Caribe Resort and Conference Center to better accommodate all of our guests. This location is just a few minutes South of our office at:

2125 South Atlantic Avenue
Daytona Beach, FL 32118
Click here for map and directions

(Head south from the ISB Bridge or head north from the Dunlawton Ave bridge to A1A)


The class will be held in the Caribbean Banquet Room overlooking the Atlantic Ocean at the south end of the building on the 1st floor. There is parking available at the south end of the hotel for your convenience. 

Special thanks to El Caribe for hosting our class at their beautiful venue.

Class outline:
Refreshments and Introductions
How Search Engines Work
Choosing the Right Keywords
Optimizing Existing Content
Adding New Content for Search Engines
Monitoring your Rankings & Getting Inbound Links
Question and Answer Session
(This will be hands on - so bring your questions or website examples)
 Final comments and feedback from attendees

About the Speakers:

Jeff Herrin
President, Alternate Image
Jeff has been writing software programs for many years now and has worked for MSN (Microsoft) and has written several SEO applications for Fortune 100 companies like Exxon/Moblie and Johnson & Johnson before starting Alternate Image. He started AI in 1998 and has developed many different website applications, including a content management system, custom programs for clients, World RETS for Realtor IDX feeds, and the Open Hotel booking engine for hoteliers. His web applications are programmed to be search engine friendly and he has a great understanding and knowledge of search engines, networking systems, and programming languages.

Michelle Herrin,
Vice President of Sales, Alternate Image
Michelle has been doing marketing for quite some time now. She works with clients to offer consultations for online businesses or e-commerce websites and Internet marketing strategies.  Michelle has worked a variety of industries and specializes in tourism/hospitality and real estate marketing.  Before she worked at Alternate Image, Michelle managed the Internet marketing for a large local hotel. After becoming frustrated that there were no good, affordable booking engines available she asked her son, Jeff, to write a program for one. Thus, Alternate Image was born.  When she is not meeting with prospective clients, Michelle spends many hours a day reading or listening to podcasts to stay up to date on the latest Internet marketing and SEO news. Due to the recent growth of the company, she no longer directly handles the Search Engine Optimization but continues to consult clients and provide marketing strategies for our website clients while also managing the sales team.

What to bring:
  • Don't forget your toy donation to the Dream-A-Wish Foundation or a cash donation ($20 per person is recommended if you are not donating a toy, checks payable to Dream A Wish Foundation).  
  • Pen and paper to write notes on or a laptop (we will have Wi-Fi connection but may have limited electrical sources so come fully charged).
  • Bring any questions about your website search engine optimization for the Q&A session.
  • Bring business cards to share.

From I-4:
Take Exit for I-95 North toward Jacksonville. Take exit 261 for US-92 toward Deland/Daytona Beach. Keeep right at the fork, follow signs for Dog Track/Speedway/Beaches and merge onto US-92 / International Speedway Blvd and head continue heading east for 6.1 miles, going over the bridge. Turn right on S. Atlantic Avenue and head south for 1.8 miles, El Caribe will be on the right. Head to the south tower and park in the south parking lot (see image above for reference).

From South US-1 heading North:
Take the Dunlawton Avenue Bridge by turning right on Dunlawton Ave. At the end of the street turn left to head north on Atlantic Avenue. El Caribe will be on the right hand side at 2125 S. Atlantic Ave. Head to the south tower and park in the south parking lot (see image above for reference).

From North US-1 heading South:
Take the International Speedway Bridge by turning left onto International Speedway Blvd from US-1 and heading east toward the beach.  At the end of the bridge turn right on Atlantic Avenue and head south to 2125 S. Atlantic Avenue. El Caribe will be on the left hand side. Head to the south tower and park in the south parking lot (see image above for reference).

If you haven't already signed up, email

Don't forget that Tuesday is also election day so be sure to vote!

Don't hesitate to call or email us with any questions.
See you on Tuesday.

- Alternate Image
(386) 760 -1774
"Don't Just Be Online...Compete Online"
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