The hospitality industry has been hit as hard if not harder than
any industry in the nation. And I see their pain.
A day rarely goes by that a strong hotelier does not grace our door
or give us a call, with a sad face and begging for ideas to make it
through to the next high season. Here are my best suggestions for
1> Price. It is all about price. The ones that are coming are
looking for a deal. I am not telling you anything new here but I
could not ignore the 800 pound gorilla in the room.
2> Do the discount channels. Make sure you are on Hotwire and
Priceline. Here you can discount without diluting your public
rates. The ones that are surviving are out there.
3> Go knock on doors. The flagged properties are doing it. Make
sure you are known with the large employers in your area. Hit the
hospitals, the schools, the city governments. They still have
4> Take a deposit and don't give it back easily. Make your
policies tough and enforce them.
5> Tend to your website. If you are not doing something daily on
your website you are not doing what you should.
Hope this helps. If you need a shoulder to cry on, give me a call.
It will get better.