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The Most Useful Free Web Applications and Tools
We've gathered our staff's favorite FREE web applications, add-ons, and tools that are very useful. Some of these things we just couldn't live without. This is a blog post you will definitely want to bookmark for future reference
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Top Websites for Finding Free or Cheap Photos and Icons
Add some fresh content to your website and make it pop with beautiful web icons and stock photos. There are many different websites out there for finding photos to suit all budgets. This blog post reviews the top websites for stock photos and where to find free social media and website icons.
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Email Spam - Why is There So Much Junk in Our Inboxes?
The amount of spam we receive has been increasing each year as Spammers have become more and more creative with ways to sneak emails past your junk filters to try and get you to click on a link, download an attachment, or even worse, a virus. Spam stands for Non-Solicited Pornography And Marketing and is essentially an unsolicited email that is sent in bulk to numerous recipients via email. Spam averages about 78% of all email that is sent, and of that about 81% is "pharmacy ads" (we've all seen the Viagra-type emails).According to the CAN-SPAM Act of 2003, commercial bulk emails must...
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Websites: How Much Does it All Cost?
Getting online involves many different things; purchasing a domain, building a website, hosting your emails, hosting your actual website, domain renewal, secure certificates and more. It can get confusing.Alternate Image's goal is to provide the client with all the features needed to be successful online. Because we are very development centric we can offer more features than any other web company, at a lower cost. We have a team of graphic designers, programmers, SEO marketers, 24-hour support, and a highly active sales team. We like to think of ourselves as a one-stop-shop for all your...
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Using Google Analytics to View Website Traffic
Google Analytics is a free service offered through Google that, once setup properly, allows you to monitor all visitor activity on your website. You can see where website traffic is coming from, how many visitors are coming to your website, where they are going, and through which search engines and key words they found your website. Analytics is a powerful tool and easy to use.
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Change in Staff Procedures
Have you had a recent change in staff? Often times no one bothers to tell the new manager about the company website, how to access it, or who to contact for updates and support. Information on the website goes stale and people are sending emails to an employee who is no longer at your company. More importantly, marketing opportunities are missed because the new staff member does not know about your website features and email blast capabilities. Many of our hotel clients have issues with their booking engines no longer displaying their rates because no one has entered them in for the next...
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Send a Quick Test Email in the Mailer Application
Alternate Image has recently upgraded the mailer application to include a "send test" button in the preview window of the mailer application. This allows you to compose your email and then click the "Preview" button. When your preview window appears there is an option at the top to send to a specified email address.Once you click "send", the preview email will be sent immediately as it bypasses the normal mail queue and will come from the admin@yourdomainname.com email address with the subject line of "Preview". You can send as many tests as you want and we recommend this before sending any...
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Internet Browser Tips, Reviews and Comparisons
What is an Internet Browser? A software application used for retrieving, presenting and transferring information resources on the Internet.According to Wikipedia, an information resource is 'identified by a Uniform Resource Identifier (URI) and may be a web page, image, video, or other piece of content.Hyperlinks enable users to easily navigate their browsers to related resources.'Basically, an Internet Browser is what you use to view websites. How Do I Know Which Internet Browser I am Using?There are a few ways to tell. MAC users: Click on the Apple menu (top left of your screen) and click...
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What is PCI Compliance?
Major credit card issuers created PCI (Payment Card Industry) compliance standards to protect personal information and ensure security when companies process, store, or transmit credit card information, whether it be a brick and mortar or an online business. All members of the payment card industry must comply with these standards if they want to accept credit cards. Failure to meet compliance standards can result in fines from credit card companies and banks and even the loss of the ability to process credit cards.PCI Compliance applies to all businesses or merchants, regardless of size,...
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New FTC Rules for Online Marketing
The FTC recently released new rules at the end of 2009 in an effort to police businesses using social media or online ads that appear to be created by a user not affiliated with thier company. Overall, the FTC is trying to enforce that all blogs, social media, advertisements, reviews and testimonials that promote a brand or company must disclose within their advertisement, blog, or profile that they are being paid or receiving compensation from that company. If you are paying or in anyway compensating an advertiser or third party contractor to write blogs, reviews, or promote your brand or...
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