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At Alternate Image
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Hotel Internet Marketing
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Internet Marketing
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Using the Knowledge Base for Instant Customer Support
Have a support question? Many commonly asked questions can be found in our AI support desk knowledge base at www.AIsupportDesk.com. Simply log in with the same email address you use to send tickets, if you do not know your password you can choose the 'Lost Password' option located above the login field to have your password emailed to you. Once you have logged in you will see the...
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What is PCI Compliance?
Major credit card issuers created PCI (Payment Card Industry) compliance standards to protect personal information and ensure security when companies process, store, or transmit credit card information, whether it be a brick and mortar or an online business. All members of the payment card industry must comply with these standards if they want to accept credit cards. Failure to meet compliance standards can result in fines from credit card companies and banks and even the loss of the ability to process credit cards.PCI Compliance applies to all businesses or merchants, regardless of size,...
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Resources
New FTC Rules for Online Marketing
The FTC recently released new rules at the end of 2009 in an effort to police businesses using social media or online ads that appear to be created by a user not affiliated with thier company. Overall, the FTC is trying to enforce that all blogs, social media, advertisements, reviews and testimonials that promote a brand or company must disclose within their advertisement, blog, or profile that they are being paid or receiving compensation from that company. If you are paying or in anyway compensating an advertiser or third party contractor to write blogs, reviews, or promote your brand or...
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Resources
Tips for Successful Email Blasts
Tips for Successful Email BlastsCreating your email list• Download a blank user spreadsheet form. To upload emails to your website database, download the blank user spreadsheet from your website.In your admin area click Security and Dashboard. On the left under Export there is a link to Download Blank User Import Spreadsheet.This is what you will use to add your new users to your website database. Duplicate users will automatically be removed from your database and unsubscribed users will stay unsubscribed. At this time, to import users you must send in a ticket to help@aisupportdesk.com...
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Categories:
Internet Marketing
Pricing Tips for your Hotel Online Reservation System
Alternate Image's Open Hotel online reservation system provides users with many different features to help drive traffic, increase bookings, and provide a user friendly experience for both the hotel online reservation system user and the actual consumer. If you are a hotel client and are currently using Alternate Image's online reservation system, here are some tips for using the online hotel booking system to your advantage. Rack Rate Pricing Consumers have choices. The Internet gives consumers more information now than ever before, and more information means more...
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Categories:
Hotel Internet Marketing
Online Reservation Software - At What Cost?
Online reservation software is as important to hoteliers and their bottom line as almost any aspect of their marketing efforts. In this time of tight pockets your choice in an online reservation software system can not only make or break a hotel's online success but the cost of online reservation software can seriously affect the advantage and promotions that are presented on a hotel's website. The primary things to consider when selecting a hotel online reservation system should be features vs. cost. While this may seem like an obvious statement, the truth is that a system must be able...
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Categories:
Hotel Internet Marketing
Hotel Reservation Software Comparison
Hotel reservation software has changed alot throughout the years. In the late 1990's if you were at a hotel and wanted to take reservations online there were few options you had in software. Companies like Worldres dominated not only the market but your pocket book. There were no flat fee booking engines. Percentages of 5% to 10% were common.As the internet became more main stream and users were booking online, hotels revolted. Flat fees solutions emerge. Since 1998 Alternate Image has always offered flat fee reservation software. We were hoteliers during those early days and remember the...
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Categories:
Hotel Internet Marketing
The Tears I Have Seen
The hospitality industry has been hit as hard if not harder than any industry in the nation. And I see their pain. A day rarely goes by that a strong hotelier does not grace our door or give us a call, with a sad face and begging for ideas to make it through to the next high season. Here are my best suggestions for online 1> Price. It is all about price. The ones that are coming are looking for...
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Make it Viral
Video is so powerful online. No one will argue with that. Just look at the success the Web 2.0 sites such as YouTube have had. Of course, Google is all about video right now. Search results are showing up on a regular basis that are videos. We are now doing a weekly video cast in several areas and posting them on different sharing sites across the net. We are using them on our newly launched...
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Some Interesting WSJ Points
In today's Wall Street Journal there is a large article called 'The Subprime Summer Vacation'. The article's title made me say OUCH. A few of their observances do not reflect what we see with our hotel clients but many are reflective of what we are seeing. -The Journal - "Close-to-home destinations like suburban water parks and regional resort towns say they're bracing for a spike in...
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Google Local How To
When you do a search on Google for your hotels in your geographic location (ie, hotels Indianapolis Indiana or hotels Miami Beach) you will probably be shown a map of the area plus a listing of 10 hotels. Each hotel will have a letter beside it that corresponds to the location of the property on the map. Do you see your property? Is the information correct? If not it is time to do some Google...
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