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Assisted Search Engine Optimization ServicesFor clients wanting to do their own Search Engine Optimization but still needing a little extra help.This is a monthly service with an initial website analysis and report for suggested changes to make your website more search engine friendly. This report will also include researching and providing 15 keywords for suggested optimization.  After the initial analysis, quarterly analysis reports will be sent to the client via email. These will include suggestions for improving content, search engine friendliness of the website, and anything else...
E-commerce websites should see a large increase in traffic and purchases over the next few months. If your website hasn't seen any spikes in traffic, then chances are you aren't doing something right with your holiday marketing plan. For hotels or other travel related sites, this is the chance to capture holiday travelers and get them to stay at your location. Below are some ideas and tips for holiday marketing for e-commerce or hotel websites.1. Create an enticing special they can't refuse. Free shipping on all orders during a specific time frame. Stay two nights get one free. Free stocking...
Save money on printing, postage and paper by sending an e-card this holiday season. Digital holiday cards are a great way to say Happy Holidays to your clients, vendors and business associates in a "green" way.  Alternate Image offers a mailer application in the standard application suite for your website. (This is for full website clients, Open Hotel click off sites do not have this feature).
Alternate Image is pleased to announce the recent launch of the DaytonaBeach.com mobile site for the Daytona Beach CVB. This is the first mobile site that Alternate Image has developed and we are proud to launch it just in time for the Daytona Beach CVB's Festival 2.0 Campaign. Key team members for this project were programmers Jeff Herrin and John Peron and graphic designer Graham Goerner, who worked hard to make the Daytona Beach CVB's vision come to life in a functional, well designed mobile site.What does the mobile site have? This is a smaller version of the website that is scaled down to...
If you login to your website you will see some new changes. There is a new dashboard that will display any important notices regarding your website applications. Overall you will not see any changes in functionality, just a new name. The former "Website Tab" is now "Dashboard" and the admin home page has been changed. Under announcements you will see any important messages from Alternate Image and links for support options.Notices you may see (depending on which applications your website has) are:Guestbook - This will show any comments that are waiting for your approval. Comments are not...
Alternate Image is proud to announce the recent re-branding of their online booking engine application for hotels, called Open Hotel. Open Hotel booking engine is now offered as a stand alone product for hoteliers who already have their own website and webmaster but would like to take advantage of the great features and affordable pricing plans for the booking engine. Until recently, Open Hotel was an application offered to existing website clients as part of the total website application suite, with the Guestbook, Photo Gallery, Content Management and Page-On-The-Fly-Generator...
Dear Marketers,I'm sure you are, like me, very tired of hearing about the "latest social media" stuff for marketing and how you need to be on Facebook and Twitter. We know this. And if you have been living under a rock for the past 5 years and need to learn how to setup a Twitter or Facebook account then by all means go learn how to do it. There are plenty of seminars, presentations, online tutorials, and articles out there that focus on social media marketing. The advantages of social media are that it is free and can give your business a lot of exposure if executed properly.Keep in mind that...
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Search engine optimization tips that will help your website be more visible to the search engines.  These are simple tips to help your overall Internet marketing strategy in a short amount of time.  These SE tips are for clients that have our standard application suite for websites developed by Alternate Image.
Over one million people are using Yelp each month just to find hotels. More than 32 million consumers are using Yelp each month and it has become the #1 travel application for the iPhone. Is your business on Yelp? If not, it's important to get your business on Yelp to reach out to new customers. This is one social media application you don't want to ignore.
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Add some fresh content to your website and make it pop with beautiful web icons and stock photos. There are many different websites out there for finding photos to suit all budgets. This blog post reviews the top websites for stock photos and where to find free social media and website icons.
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The amount of spam we receive has been increasing each year as Spammers have become more and more creative with ways to sneak emails past your junk filters to try and get you to click on a link, download an attachment, or even worse, a virus.  Spam stands for Non-Solicited Pornography And Marketing and is essentially an unsolicited email that is sent in bulk to numerous recipients via email. Spam averages about 78% of all email that is sent, and of that about 81% is "pharmacy ads" (we've all seen the Viagra-type emails).According to the CAN-SPAM Act of 2003, commercial bulk emails must...
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Major credit card issuers created PCI (Payment Card Industry) compliance standards to protect personal information and ensure security when companies process, store, or transmit credit card information. For a more defined definition of PCI Compliance be sure to read our blog article.If you run credit cards, eventually your processor may ask you to prove that your website is PCI compliant. PCI compliance is just a simple security test. The credit card processor wants to ensure that there are no glaring vulnerabilities that would allow hackers to access sensitive data regarding your users'...
Google Places can be a powerful resource for customers searching for your business online.  One of the drawbacks with Google Places is that it allows users to submit reviews that everyone can see. Business owners cannot delete and (up until now) could not reply to these reviews, which seemed a bit unfair.Your entire company's reputation is in the hands of Google users. I myself have read so many horrible reviews about businesses on their Google Places page, as this is one of the first things to show up when you are searching for the page. It's helpful to see what other people have written...
Alternate Image offers a variety of website applications in addition to our standard application suite that can be purchased a la carte and added to your website for a one time setup fee. This month we are featuring the News Application, which can be added to your website for only $News Application FeaturesPublish a news story using the admin area content management system (works with all browsers)Headlines and teasers can appear on a designated area (home page) on the site, users click to read full storyNews stories can be set to expire or can display foreverSite visitors can sign-up to leave...
A restaurant client recently told me about how a customer was traveling to the restaurant and entered in the restaurant name in their GPS. They were surprised when they were navigated to a residential home - the restaurant owner's residence! Somewhere and somehow the restaurant owners had put their home address for the business which had made it's way to the GPS database, providing confusing instructions for drivers.More and more people rely on their GPS to navigate them to businesses and other places of interest. If your business is not listed correctly this could be costing you customers!...
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